Motivated by a desire to support Kanchō Shrine, where the Kanchō tanuki from the Awa Tanuki Battle is enshrined, they began a business centered around indigo, a color deeply connected to the tanuki. As they continued to learn about indigo and regional culture, they came to appreciate the importance of both even more. Indigo is not only a part of local culture but also a color that represents Japan, a symbol of good fortune, and a soothing hue. They aim to create products that bring this precious color closer to people, allowing them to experience and understand its significance.

Strengths and Characteristics

  • Creating products that make full use of every part of indigo, ensuring no part goes to waste.

    Indigo pigments, such as indigo paint and indigo crayons, allow you to easily incorporate the color of indigo into various places, like your desk. Indigo-dyed products like eco bags and indigo bears use parts of the indigo that couldn't be fully extracted as pigments, utilizing them as dye. They are committed to using every part of indigo to create products. The production of various items, including indigo paints, continues to be handled by "Daijoubu Neko," the team that has been developing them from the beginning. Please take the opportunity to experience the gentle beauty of Awa indigo, a cherished part of Tokushima's culture.

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